ABOUT ORDINARY
We're not fast. We're not sponsored. We're just here.
THE MANIFESTO
FOUR PILLARS OF
FOUR PILLARS OF
ORDINARY
01
NO PODIUM, NO PROBLEM
You're not here to win. You're here to finish. Or not. We don't judge. Okay, we judge a little. But we still respect you for showing up.
02
GEAR WON'T SAVE YOU
Our kit is excellent. It won't make you faster. Nothing will make you faster except actually training. And let's be honest, you're not going to do that.
03
WE CELEBRATE THE STRUGGLE
Every runner with a sub-8 mile time has our respect. But so does every runner with a 12-minute mile. Actually, especially them. They're out there longer.
04
THE CLUB ISN'T EXCLUSIVE
There's no qualifying time. No membership fee. No fitness test. If you run and it hurts, welcome to the club. That's it. That's the whole criteria.
WAIVER // FORM-001
THE ORDINARY CONTRACT
By entering this store, you hereby acknowledge and accept the following terms:
- You are not an Olympian.
- You will likely stop to walk.
- Your mile time is, at best, "respectable."
- You understand that suffering is the point.